Christos JoannidesHow should I promote my retail business?Well, you can do a number of things — markdowns, intriguing window displays with beautiful graphics, advertising, leveraging social media…Jul 25, 2019Jul 25, 2019
Christos JoannidesThe new Nicole Sassaman showroom in Los Angeles — a case study in luxury branding, by Flat 6…When renowned interior designer, developer, and lifestyle extraordinaire Nicole Sassaman, approached me to partner with her in developing…May 8, 2019May 8, 2019
Christos JoannidesDetails are not just details.We all love NETFLIX. If we didn’t, it wouldn’t be one of the best-performing stocks out there. The reason for their success? Their…Mar 18, 2019Mar 18, 2019
Christos JoannidesIt’s Awards season after all.I just wanted to thank Clutch, a B2B research, ratings, and reviews firm in the heart of Washington, D.C., for including us, FLAT 6…Feb 26, 2019Feb 26, 2019
Christos JoannidesDo these simple SEO hacks and your website will rank higher in Google. Updated for 2019!I get it. We all want our website to be ranked number one in a Google search for the product we sell or the service we offer. When clients…Feb 14, 2019Feb 14, 2019
Christos JoannidesStanding out from the competition. 5 Tips you can implement right now.As business owners and entrepreneurs, we wear different hats every day. And as business owners, we probably struggle with how to get more…Feb 8, 2019Feb 8, 2019
Christos JoannidesStarting your own global luxury brand? Here is some insight from Hermés and Pagani.“We’re artisans; our goal is to make the best products in the world. We’re not in luxury, we’re in quality” — Bertrand Puech, fifth…Sep 21, 2018Sep 21, 2018
Christos JoannidesGoing through the branding design process maybe easier than you think — Mr Jobs meet Mr Rand.When Steve Jobs was starting NeXT computer, he approached graphic designer Paul Rand to design the logo for his new computer company. When…Jun 19, 2018Jun 19, 2018