We are in unprecedented times. The creative process of designing products for consumers has been dramatically impacted by COVID-19. It is vital for designers to develop relevant products to fit consumers’ demands. Trend forecasting provides designers with consumer insights to strengthen their product ranges for a post coronavirus world. Trend Forecasting is the process of researching and formulating predictions on consumers future buying habits. By identifying the source, tracing the evolution, and recognising patterns of trends, forecasters are able to provide designers and brands with a ‘vision’ of the future. Forecasters research and identify social, cultural, ethical or environmental…

Chris Carroll is the man behind TLC Interiors, a design service and successful blog that has inspired clients and readers since 2012. Here we chat with Chris about his career and find out how he chooses brands to feature on his stylish pages. Tell us a bit about yourself… I’m originally from Sydney, now living in Melbourne. Before working in interior design and editing the TLC Interiors blog I worked as a sub-editor. I studied journalism first and design later, so the biz is a coming together of those two passions; writing and design.

We are all still grappling to understand how the COVID-19 virus will impact our businesses and lives in both the short and long term.⁠ We have immense empathy for the unquantifiable disruption this poses for the industries in which we work.⁠ We’ve had many people in our community reach out over the last few days to better understand how they can use Flaunter as a tool in their new work from home / remote office strategies.

For our most recent industry profile we caught up with publicist — slash ex muso/former model — Ashley Scott to find out more about his role as Showroom Manager at ARC Factory, and get his top tips on building successful media relationships. Can you tell us about your role at ARC Factory and how you got there? ARC Factory is a brand strategy, content management and creative agency located in Surry Hills, Sydney. I’ve been there for nearly 7 years now. I come from a background in music and was in a fairly well-known band for over 7 years. During this time I styled a lot of…

Meet The Concierge Agency. A new age, hybrid communications & production agency producing the highest quality in styled communications and content. …

Traditional methods of product PR are rapidly shifting. As the industry evolves, consumers are becoming more connected with the help of online publications and social media, which means content is being published at a faster rate than ever before. The demand for rapid accessibility means that storing and sharing products…

2019 has been a big year for influencer marketing. This year, two-thirds of marketers have plans to increase their influencer marketing budgets and the industry is set to reach a whopping $10 billion by 2020. The why is clear: influencer marketing is an incredibly effective channel when it comes to…

Confession time: I don’t always respond to every email that lands in my inbox. I used to try to, but that was when I only had one website to look after — instead of three. Now I simply delete the emails that I know aren’t relevant to my titles. I…

Having your brand, or a brand you manage, mentioned in print or online is, of course, the bee's knees. It justifies the beautiful (but expensive) photoshoots, sending of samples, throwing of events and constant cultivation of your all-important media relationships. The end game being that the more you’re mentioned, the…