

Brazilian entrepreneur. Founder of 10012 digital product studio (agency of record for AARP Life Reimagined). Founder at Rangri (Grubhub meets Warby Parker).
Where we once had “old age,” which encompassed retirement, the gold watch, a move to Florida and a quick decline, we have entered a new era, one of the New Life Stage, which stands between adulthood and old age. Meanwhile, “old age” is split into two subcategories — Slowing Down and Service Needy, which are de…
In fact, that’s the point. It’s time for innovators to discard their outdated notions of the 50+ crowd and explore who they are, what they’re going through and what they want. Once someone becomes service-needy, or has truly lost their independence, the New Life Stage no lon…