Brand Experience designer based in Paris. This is where I share some design-related thoughts.
Your product’s brand is not a tagline, logo, or color scheme; it’s the entire experience. Just like your user’s experience is not a login screen, checkout flow, or search bar.
“Design is only obvious in retrospective”
You cannot build a successful product if you don’t understand what issues your product is solving, because users don’t care about your solution, they care about their problems. More often than not they’re unable to tell you what they need until they see it. Once we understand…