Why I decided to coach 1 billion people Design Thinking and how you can help me on this mission
What did I do so far?
After 10+ years of in field work, I decided to dedicate my life to coaching 1 billion people Design Thinking.
I’ve worked on some of the world’s most interesting and impacting tech projects ever.
Many people have asked me: ‘How did you manage to get these gigs?!’
The simple answer is that I have always dedicated myself to the craft of Designing and making useful things.
I worked with some of the world’s biggest brands including HSBC, Amex, Nando’s, Microsoft, Bupa, Boots, eBay, etc.
I also worked on designing some of the most interesting products in the world.
ROLI’s music making ecosystem comes to mind here.
How did I get here?
I started my career as a full-stack developer.
I moved onto front end development.
I worked on world’s biggest money making brands like Tesco, Boots, PokerStars and National Lottery.
My UX Design career led me into various Innovation Labs and strategy gigs.
We got to make big system decisions for so many corporations.
I talked about UX, Strategy and Design Thinking at conferences and as a guest lecturer.
I taught UX Design at couple of formal institutions too.
So what?!
One fact struck me over and over again through my career.
It was the observation that 95%+ of people never had any idea what it was that I do.
Yet I was making critical decisions on the future of their company.
Many of my clients even allowed me to design their entire companies.
‘Designed Company’ is a concept I believe I ushered in as an idea (this is true to the best of my knowledge).
But most people don’t get it, yet it is paramount to the success of any business.
Why is design so important?
Everywhere you look you see designed objects.
Things you love the most are well designed.
Services you enjoy the most work exactly how you expect them to work.
All this stuff has gone through a rigorous and careful design process for you to like it.
None of it happened by chance.
Yet, 95% of people out there have no idea what Design is or how designers think.
What about Design Thinking?
Design Thinking is the core skill set that enables companies to differentiate themselves.
Design Thinking incorporates Business and Systems Thinking, but focuses much more on human aspects.
It acknowledges that humans are 95% driven by subconscious decision making processes.
Design Thinking ensures companies have a more holistic and sustainable outlook on the world.
Design Thinking caters to human emotions and respects time as the most precious resource we have.
But what are the benefits?
Design Thinking ensures long-term, sustainable and significantly higher profitability for companies.
We live in the world in which majority are soon due to become a self-employed by default.
We live in the world in which more and more people are becoming entrepreneurs.
We live in the world where the complexity of systems we make increases all the time.
We live in the world in which experiences are the ultimate product.
Companies are taking up flat structures, holacracy.
They expect employees to think and act holistically.
For this world to work, more people need knowledge of Design Thinking to make sense of it all.
To survive it even.
More people need this knowledge to cope with the new demands from customers.
More people need Design Thinking to redesign their lives, careers, families and future.
More people need Design Thinking to create a sustainable future for us all.
So I decided to raise awareness about this and do something about it hands on.
How do we raise awareness?
In the past we raised awareness about the importance of UX Design.
In the past we created more accessible web code to enable everyone to access the web.
We fought for creating nicer things for people to use and experience in many industries.
This time round it’s our chance to empower humans to shape excellent future for us all.
Design Thinking coaching will help us create this future.
We must trust in the power of many humans to create the better tomorrow.
They will only do it if they have the ability to think like designers do.
To look at the world in a more holistic manner.
Design Thinking is the mindset for creating this future.
How can you play a role in this?
You can help us coach Design Thinking to employees at your corporation or medium size business right now.
Long term we will make our materials available online in bite size chunks.
That will take us a bit more work and time to produce, so it’s on our medium term plans.
To book a Design Thinking coaching session, please reach out to me on jason@uxcoach.me now and we can take it from there.
