Welcome to The Insight—your destination for advertising news, data and inspiration

As the world’s content enters the Flipboard ecosystem, the data science team is in the unique position to analyze how users engage with stories, videos, and podcasts. That content informs our users’ work, life, and play and allows us to map consumption patterns in the form of Flipboard’s “Interest Graph.”

The “Interest Graph” maps thousands of topics read by our 145MM monthly Flipboard users. The vast array of data offers powerful insights that help our editorial team, brand partners, and publishers deliver relevant content experiences to Flipboard users on any given topic. Starting today, we are sharing the insights we find most interesting.

As Kal Amin, our President and COO, wrote, “now more than ever, it’s critical to help people better navigate the world’s content.”

We believe that what you read offers a powerful signal about who you are and who you want to be. As we found in a study earlier this year, people who are engaged in their passions and interests are more receptive to brand messages, new ideas, and inspiration. Through this lens, we hope that these insights help you think differently about your audience and inspire you to connect with them in their work, life, and play.

Our favorite insights will be published on our Twitter and appear in The Insight, our new editorial franchise covering the advertising and media industry. If you’d like to know more about our insights or our “Interest Graph,” please don’t hesitate to get in touch, but in the meantime, follow Flipboard for Brands on Twitter and be on the lookout for more.

Ruth Zheng & the Flipboard Data Science Team

I’d love to hear from you. You can email me at rzheng@flipboard.com.

Flipboard is available on any app store and at Flipboard.com.

To join us on our mission, check out our career page: https://about.flipboard.com/careers/