延禧攻略熱潮未退!影音平台數位資產購買詢問度高

延禧攻略熱潮未退!影音平台數位資產購買詢問度高

隨著8月最後一個禮拜到來,《延禧攻略》70集也正式完結,這部在兩岸三地引發收視熱潮的宮鬥劇,今年7月19日在愛奇藝上架,截至8月20日,網路播放量已破100億,8月30日劇終結算,網路播放量已破150億,而儘管70集完結,話題仍在延燒,第二波追劇熱潮隨之興起。

話題滿點,媒體、行銷都搭上宮廷劇熱

宮鬥劇,自古以來一直是高收視率的影劇類型,近年來隨著網路傳播與OTT產業的發達,宮鬥劇不再只限在電視台上播放,而開始走往網路,接觸觀眾的範圍更廣,也讓宮鬥劇的推出,往往在前期口碑效應擴散開來之後,就能引發重多討論,吸引更多人加入追劇行列。

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    FlipWeb 數位資產觀點

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    Flipweb 數位資產觀點分享網路趨勢與數位觀點,我們專業仲介數位資產與網路資產,網路財產頂讓買賣 ,網站、網域、APPS、社群媒體、臉書、粉絲專頁、FB社團、專業仲介媒合。www.flipweb.tw

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