This company is powering the future of retail…here’s how

Dan Rockwell
Apr 23, 2018 · 2 min read
Image for post
Image for post
PopCom Smart Kiosk

In retail, every transaction is an opportunity. An opportunity to make an impression. An opportunity to build revenue and turn product into profit.

At least that’s how we used to look at it.

The truth is, every transaction is also an opportunity to learn. About your customers. About how they shop, what they buy and why. And in today’s changing retail landscape understanding why the sale happened, is as important as making the sale itself.

So… how do you capture those rich, in-the-moment transactional insights?

Here’s a hint: it’s not a survey.

Fully automated, with two independent camera tracking systems, PopCom’s new Smart Kiosk learns as it sells… autonomously tracking age, gender and even subtle emotional cues, for every transaction. Captured in real time, this data helps our clients understand consumer intent on a much deeper level — yielding stronger insights that lead to better products, and more relevant consumer experiences.

And PopCom’s Smart Kiosk isn’t just programmed to learn… it’s programmed to act. Each Kiosk can fine-tune its messaging, seamlessly responding to consumers’ emotional feedback. For instance, if a consumer appears confused, the kiosk will note these moments and provide analytics to the brand to suggest product changes in display, marketing language and pricing. Combining the demographics of the consumer with the intent analytics of PopCom’s white labeled technology platform creates a powerful, data rich, learning experience. This solution is applicable to a wide array of client needs and retail applications.

We invite you to join us in taking the next step in insight-enabled retail — demos at

Follow PopCom to learn more

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store