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Florian Ludwig
Florian Ludwig

142 Followers

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Published in

Goodpatch Global

·Mar 23, 2017

Translating A Traditional Publishing Company In The Digital Age

A Goodpatch Case Study — In 2016 the B2B special-interst publisher WEKA reached out to Goodpatch to realign their existing product. What started as a redesign of a website became a big step towards digitalization of their business model and a challenging software project. How might we realign the WEKA Business Portal and create a new digital experience? The Client The WEKA publishing company is one of the biggest media…

Design

5 min read

Translating A Traditional Publishing Company In The Digital Age
Translating A Traditional Publishing Company In The Digital Age
Design

5 min read


Published in

UI Design Thinking

·Nov 4, 2016

Let me hear your product!

Audio in Interaction Design Back in 1989 William W. Gaver developed the SonicFinder at Apple Computer, Inc. Gaver was sure that the appropriate use of nonspeech sound and its full potential wasn’t discovered yet. He was convinced, that sound should be used in computers the same way as it is…

Design

6 min read

Let me hear your product!
Let me hear your product!
Design

6 min read


Published in

UI Design Thinking

·Sep 27, 2016

Creating Games for Better Products

What I learned from designing a game — People love games I can clearly remember getting my first gaming console. It was my 7th birthday, when I got a GameBoy Color with the game “Pokemon”. Like every child I was completely attracted to this device. …

Design

5 min read

Creating Games for Better Products
Creating Games for Better Products
Design

5 min read


Published in

UI Design Thinking

·Aug 31, 2016

About the Appification of Society

Apps are not the only solution Last June more than 100 Billion downloads were tracked by the AppStore. That means, that an average citizen has up to 10 Apps installed on their smartphone — and the number increases day by day. The fast growing number of tech startups, raises the…

Design

4 min read

About the Appification of Society
About the Appification of Society
Design

4 min read


Published in

UI Design Thinking

·Aug 18, 2016

Intuitive Design doesn’t exist!

Or finding a better name for a better goal — Client: “Our new design needs to be intuitive!” Product Owner: “We really need to rework the usability of our application, it isn’t intuitive.” Designer: “Oh wow! Did you see this new app? This is a really intuitive user interface design!” You recognize some of those statements? Of course you do…

Design

4 min read

Intuitive Design doesn’t exist!
Intuitive Design doesn’t exist!
Design

4 min read


Published in

UI Design Thinking

·Jun 1, 2016

You’ve got a story to tell? Start designing it!

Storytelling + UI Design = ?! — Storytelling is a strong tool we’ve been using since the early stages of communication. It helps us to combine fragments of information to understandable threads. When we talk about stories we always talk about the personal and emotional experience. Did I like the story? …

Design

4 min read

You’ve got a story to tell? Start designing it!
You’ve got a story to tell? Start designing it!
Design

4 min read


Published in

UI Design Thinking

·Mar 20, 2016

How “mental modeling” simplified my UI

Imagine an interface every user can handle as you expected it, an interface that is visually fully understood by every person that interact with it and an interface that is so intuitve to operate with, that no tutorial or instructions are needed at the beginning. …

Design

5 min read

How “mental modeling” simplified my UI
How “mental modeling” simplified my UI
Design

5 min read


Dec 6, 2015

The technological paternalism or the dark side of the quantifying self

A few months ago the British design agency “superflux” released a concept video with the titel “Uninvited Guests”. The video describes the relation of a seventy years old man called Thomas and his highly developed smart home. What firstly seems like utopia is almost part of our everyday life. Different…

Health

3 min read

The technological paternalism or the dark side of the quantifying self
The technological paternalism or the dark side of the quantifying self
Health

3 min read


May 27, 2015

Visual Design Languages

and what we can learn from them — Skeumorphism, flat design and material design. These are all buzz words every modern designer knows and has to deal with. Basically these visual concepts are all describing the look and feel of digital applications and operating systems. But as a fact they are all design aesthetics, which are following design…

Design

7 min read

Visual Design Languages
Visual Design Languages
Design

7 min read


Apr 1, 2015

Sliders in framer.js

A library that might save time and money — “Carefully choreographed motion design can effectively guide the user’s attention and focus through multiple steps of a process or procedure; avoid confusion when layouts change or elements are rearranged; and improve the overall beauty of the experience.” Paul Stamatiou According to Paul Stamatiou’s statement, motion design is a required and…

Framerjs

6 min read

Sliders with framer.js
Sliders with framer.js
Framerjs

6 min read

Florian Ludwig

Florian Ludwig

142 Followers

Designing products that are more than just good looking— http://florian-ludwig.de/

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