UX design is probably not the first thing that you think of when considering email newsletters but it’s really important. You want to engage your users, get their attention and have a good relationship with them and UX design is the best way to do that. Of course, content matters just as much but keep in mind that if you present it poorly, it will not be read.

There are many elements that are important for a good UX design. However, you need to keep in mind only a few that will help your email look really amazing and that…

If there’s one challenge every business faces, apart from customer acquisition, it’s creating user experiences (UX) that lead to purchases and customer retention. While there are many strategies you can use to achieve that, one of the most important is a simple two-word concept.


Whether it’s a website or app, it takes good flowchart to create an exceptional UX. A UX that will keep users fulfilling the goal of your website (or app) and even coming back for more.

What is Flowchart?

In it’s simplest form, flowchart is a visualization of the journey a website or app user will have to take to complete a certain action.

With the drastic evolution of technology every year, the design trends get updated too. The professional designers need to be aware of both the upcoming and existing design trends. This will help in constantly improving and expanding their horizon of creative designs. At present, 95% of the first impressions are design-related. Even an outstanding content is rendered useless if it is integrated into a poor design. With the digital touchpoints changing every year, it could be a challenging task to keep up with the pace.

The one factor that remains constant in the User Experience Design is the “User” itself…

Weak interface solutions is one of the modern Internet’s current problems. Users that see imperfections regularly may not notice them, but then they encounter another website that has a better design and realize that the first one was not that good. It is this fact that pushes major organizations to experiment with the design of their website interface and make a complete redesign. Does my website need a redesign? And what tools are used to create an intuitive and user-friendly interface?

The reasons why companies may consider redesigning their website:

1. Absence of targeted traffic

Your site neither attracts targeted…

There is an enormous amount of information on the internet. Every page you load is stuffed full of it. With so much raw data floating around the internet it’s vital to remember that in order for human minds to be able to actually process all the data, strategic visual architecture is required. Pages that have masses of information and cues all jammed together will elicit no response from a visitor since the effort required will likely be too great and the end result will usually be a click away. The very best optimized sites, however, can contain a massive amount…

Regardless of the complexity or purpose of your website, chances are that a sitemap isn’t the first topic on your agenda. Site admins and content creators often rely on practical, user-centric web and content development, without paying a lot of attention to the back-end side of things.

However, disregarding the importance of sitemaps is risky because they can help to accomplish a critical goal of making it easier for search engines to find your website’s pages. In other words, they’re a great part of your SEO, so not having one could be a disadvantage.

But how exactly sitemaps improve SEO? They let search engines know the literal mapping of your website’s structure, starting from the top (landing page/navigation bar) to the bottom level (articles, products, etc.). This makes indexing, therefore, choosing your website for search results, much easier.

Since sitemaps are so important, let’s explore them a…

Having a single platform for managing a project at all stages of UX Research remains an urgent challenge today. Often when working with a client there can be misunderstandings due to chaotic comments and forgotten edits. Such issues are directly related to the number of services, messengers and social networks used by the project manager to establish communication and present the product to the client. Relying on memory, the search for relevant information in this chaotic system can turn into torture. In this article, we would like to tell about how to integrate Figma prototypes into FlowMapp and use this bundle as a single platform to manage the project.


  1. First step. Fundamental stages of development,
  2. Talks, talks. The issue of communication at different stages of UX Research,
  3. Familiar place. Working with Figma prototypes in FlowMapp interface,
  4. Not looking back. FlowMapp projects archiving.

1. First step

Starting a new project, we will face a number of necessary actions, such as fixing requirements and coordinating a technical task. Building a detailed site map improves the project understanding and simplifies the requirements fixing, thereby speeding up the preparation of a technical task.

Development of empathic interface is a serious task that requires deliberate decisions from a Product Designer, which is why every stage of UX Research has great importance. In this article, we will analyze a tool that can help you at one of the first stages — Ideate.

Usually, when a designer develops an idea, it determines the development vector of an estimated product. A User Flow Tool can be a good helper at this stage. Origins of User Flow can be found in technical block diagrams describing algorithms and technical processes.

In this article, we will tackle the prototyping. Once you have elaborated User Flow diagrams and set up your Sitemap at the “Ideate” stage, there is a necessity to create a prototype. The prototyping is one of UX Research steps, where the designer can test the functionality of the solutions elaborated and selected on the previous phases. Depending on the budget and the time spent by the team on the project, a different level of specification of the prototype can be required. …

Changing design focus from appearance to experience. Shift to T-shaped. Resistance to project pain and success measurement. Perfect topics to discuss with interesting person.

Here is professional talk with our friend Adam Zielonko, Senior Product Designer, Netguru agency. Read on as Adam sheds some light on his design approach and gives us some valuable advice.

Let’ go!

Adam Zielonko, a designer from Poland with over 9 years of experience in the field.

Since he started, he has been designing apps, user interfaces, brand identities, and websites for various global clients, working together with people from all over the world.

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