How e-mail and SMS reminders improve your form/flow conversion from 20% to 54%
If you haven’t read previous Flowmatik blogs, here’s a small recap of the difference between a ‘form builder’ (e.g. Google Forms and Typeform) and a ‘flow builder’ (Flowmatik).
When to use form builders:
- Simple one page forms (we don’t recommend using multiple page forms as users drop off)
- If you ask for data that the person knows by heart or has on hand (e.g. date of birth, e-mail, home address, etc)
When to use a flow builder:
- If users need to pause to fetch certain information (e.g. insurance number, consult with a friend)
- When you ask users to upload files as they probably have to locate them
- If you ask users to watch a YouTube video, as they may want to do this on a different device at a different moment in time
The 3 key features of Flowmatik
- Active Devices Switching — allow users to switch devices while in the middle of the process. This is great when you ask users to upload photos taken on their phone (read full post)
- Auto Save & Complete Later — your users can come back to your flow in a couple of hours/days and their (partial) data is still there (read full post)
- Reminders — Flowmatik can automatically send reminders to users via e-mail or SMS. In this post we’ll go into detail and explain how it can significantly improve conversion. 👈
How Reminders can increase double conversion
You ask users to sign up to your new vintage car storage service. You split up your signup process into two steps: 1) ask for personal information 2) information about the car including the vehicle identification number / frame number.
Users have all the information for step 1 available (name, billing info, e-mail etc). When they get to the second page they’re confronted with questions they cannot immediately answer. For example the vehicle identification number. Many drop-offs will occur, as the user would need to physically walk to the car. This is where Flowmatik comes into play. Within our product you can set reminders via e-mail or SMS based on the number of hours of inactivity. For example you could send a reminder to a user after 24 hours to complete the registration of the car.
The link in the reminder e-mail or SMS would point them directly to where they left off.
There’s a notable difference in conversion when sending a generic message like “Please complete your registration.” versus “Hi Marco, click your personal link below to continue editing your car registration at ACME Car flowmatik.com/dfERui42”.
Because flows are designed to collect more complex data than forms, it also makes more sense to send reminders as users may need several sessions in order to complete a full registration.
I hope this post gives a better insight in when to use ‘flows’ versus ‘forms’.
This is how setting those reminder look like in Flowmatik. Go to Settings and click “Add Reminder”
— Founder of Flowmatik