How to Get Clients From Messenger Using New Instagram Ads?
Starting today, Instagram supports a brand new type of ads — conversational ads, otherwise, Messenger bots promotion.
And this is insanely great.
What The Hell is That??
Here’s a simple pic with explanation.
When user clicks on an Instagram ad, it automatically opens Messenger bot, where he gets a personalized message with content that ad manager previously included in Ads Manager interface.
Do you smell the opportunity??
It could be either video, text, or any other message supported by the platform.
More than that, I suppose there’s a special endpoint, which you can hit to activate some specific script in your bot.
What does that mean?
For example, this specific part of your bot could be focused on Instagram users only, using platform-specific language and onboarding.
Why This is Super Important??
Instagram right now is the hottest platform for advertisement.
Users spend tons of their time there, scrolling the feed and sending likes.
With this new exciting feature you can create a real conversation with end users and automate some business tasks! It’s smart, it’s focused on a specific action, and it doesn’t require humans on the other side.
What’s so important in Messenger? Here’re the latest stats from F8:
- More than 1.2 BILLIONS monthly active users.
- More than 20 MILLIONS direct messages to business pages every month.
- More than 100 THOUSANDS active bots on April 2017.
- More than 2 BILLIONS messages between business pages and their clients, including automated and started by clients.
- Sephora case study: after launching Sephora Assistant, they got 11% higher booking rate through their bot.
If you want to learn more, I wrote a great piece on that, covering everything Facebook released at F8.
That’s it. No more words, time to take actions.
Wanna start using Messenger & Instagram for your business? Shoot me a message on Facebook and we’ll build something great together!
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