Designing for responsible innovation that engages consumers as participants in sustainable practices.

Consumers might be the most underutilized resource in current developments for responsible production and consumption. Leading companies are working hard to mitigate environmental costs by employing sustainable practices — or try to offset them by planting trees and buying CO2 certificates. In contrast, while most consumers want to act more sustainably, their role is limited to choosing the right products and throwing things into the right bin. When designing sustainable solutions, we need to create experiences that engage users as active participants in sustainability practices. The social effects…

Felix Heibeck

Hardware Interface Designer

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