What they are doing now just feels like exploitation of the avid following they have created for profit.
What Apples Lack of Progress Teaches Us
Chris Herd
20632

This is one way to look at it. But, consider that most companies would never do something they surely knew would enrage, inconvenience and alienate a huge percentage of their customer base, possibly costing them some profit. Most companies would actually make something far more “predictable” than the AirPods, and coast their way to fat cash by making something that was more of a sure thing.

I don’t disagree with you, though — I’m convinced that even if I didn’t look like a douche wearing them, they’d immediately fall out of my ears at the slightest move of my head, so I won’t be getting AirPods.

I am more excited about the layer of tech that allows them to connect seamlessly and reliably to my devices, and if that tech (powered by Apple’s not-predictable W1 chip, which nobody saw coming) finds its way into other headphones, then I’m in.

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