Generational IQ : Gen Y vs Gen Z

Did you know that Gen Z is more likely to prefer Ads that contain celebrities and athletes? Or that they’re less likely to prefer Ads that create an emotional connection?

Check out this cool infographic from Adweek to learn more.

For the full article: http://www.adweek.com/news/technology/infographic-gen-z-and-millennials-want-different-things-brands-163741

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