flytedeskFive Things to Consider When Marketing to College StudentsAs an industry, we love to treat young people as mythical beasts whose motivations and desires must be deciphered through tea leaves…Sep 21, 2018Sep 21, 2018
flytedeskCEO Alex Kronman on Supporting College Media and the Future of flytedeskBy creating the largest college media network in the U.S., flytedesk has made it easy for advertisers to reach college students at scale —…Apr 5, 2018Apr 5, 2018
flytedeskOn flytedesk’s Engineering Team, Ownership, Communication, and a Commitment to Users are Key“We’re in this multibillion-dollar segment that’s an open field. We’re building everything from the ground up.”Apr 5, 2018Apr 5, 2018
flytedeskIs Snapchat a viable revenue stream for campus newspapers?Last week, Axios reported that Snapchat brought $100 million in total revenue to its content partners in 2017. That includes the four…Feb 15, 2018Feb 15, 2018
flytedeskStudy shows student media partnerships are key to producing successful media graduatesA CU Boulder study found that entry-level journalists lack basic reporting skills. Student media organizations may be the key educational…Feb 9, 2018Feb 9, 2018
flytedeskWord of Mouth Marketing: Millennial EditionThere are now 74.5 million millennials in the United States. They hold $200 billion dollars in annual buying power (Forbes) and are…Aug 1, 2017Aug 1, 2017
flytedeskMary Meeker Meets Millennial MarketingWhat are the most effective ways to reach and engage millennials in your advertising? Here are some strategies backed by data collected…Jun 29, 2017Jun 29, 2017
flytedeskHow student papers are adopting the ‘Humans of…’ pageThis post originally appeared on flyteboard, flytedesk’s community for student journalists. Add yourself to your paper’s team for the…Jun 26, 2017Jun 26, 2017
flytedeskMillennial Holiday Spend up in 2016With the holiday season fully underway, people across the country opening their wallets and facing the crowds to conquer their holiday…Dec 13, 2016Dec 13, 2016
flytedeskWhich Brands Won the Political Advertising Race this Election Season?With less than 24 hours until election day, the polling locations are set to open and record breaking numbers of early votes have been…Nov 7, 2016Nov 7, 2016