Learn the fundamentals of descriptive statistics before moving on to more advanced material.

T his is the first article in a series on probability and statistics aimed at marketing and general business users. We’ll be covering off essential concepts at around the level of introductory and intermediate college courses.

Where possible we’ll look at the intuition behind the concept, the math and then apply it practically using statistical and math packages like Python’s Pandas, Numpy and Scipy.

Data and statistical literacy is essential in all business settings but one of the things that distinguishes professional marketers from advanced Instagram users is confidence in understanding and applying statistical methods to uncover insights and drive…

Francesco Mascadri

Marketing consultant based in Melbourne, Australia. Director at Mascadri Digital and Masters of Engineering student at the University of Melbourne.

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