Generative AI in Online Employment Markets

A Call for Responsible AI Practices

Fernando Mourao
SEEK blog
3 min readJun 13, 2023

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In this blog post, Fernando Mourao, the Responsible AI Leader in Artificial Intelligence & Platform Services (AIPS) at SEEK, Melbourne, summarises a vibrant discussion held at the workshop on Generative AI in Online Employment Markets.

Image from Pixabay, licensed under CCO via Wikimedia Commons

On 28 April 2023, SEEK proudly hosted the workshop on Generative AI in Online Employment Markets during the ChatLLM23 symposium at the University of Sydney. Led by my colleagues Tao Zhang, Terrence Szymanski, and Aditya Joshi, the workshop aimed to foster an in-depth discussion about the potential transformations and impact of Generative AI (GenAI) and, resultantly, AI-powered experiences in the labour market and society. At SEEK, we believe that hearing from experts, practitioners, researchers, and the affected parties is an effective way to approach and shift business with Generative AI responsibly.

The workshop was open to all pre-registered ChatLLM23 attendees and was structured as a 60-minute roundtable discussion session. Participants were invited to reflect on five discussion questions presented below, considering the different perspectives of some personas commonly found in online employment marketplaces, as shown in Figure 1.

Discussion Questions:

1. What opportunities/experiences could Generative AI unlock?

2. What are the most concerning risks that could arise as a result?

3. What practices or behaviours should be required from organisations deploying Generative AI?

4. What would organisations, employers/job seekers behaviours or the labour market in Australia look like in 5 years?

5. What would be major milestones or transformation stages effectuated by Generative AI?

Figure 1. A subset of the most common personas found in online employment markets.

A vibrant discussion allowed us to consolidate a discerning perspective about opportunities, risks, milestones, and best practices for adopting Generative AI in online employment marketplaces. The discussions focused on three main topics:

  1. AI regulation: There is an urge for AI regulation, regulatory bodies and clear AI auditing procedures to underpin the delivery of cutting-edge innovation confidently and ensure the trustworthy, fair, transparent, and lawful use of GenAI in online employment.
  2. Positive impact: It is critical for organisations to efficiently exploit unique GenAI opportunities to impact the efficiency and effectiveness of businesses in online employment, reducing time and effort for talent acquisition, providing a seamless experience for job seekers and employers, and advancing personalisation in online employment systems.
  3. Hidden risks: Beyond the widely discussed GenAI-related risks, there are hidden risks and complex issues rising when adopting GenAI in employment markets, including ethics washing, the right to be forgotten by LLMs, consideration to people who speak minority languages, and inequality of access to GenAI as a new source of harmful bias in the labour market.

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