How Peter Jones Made Billions

Focus
5 min readApr 23, 2024

For 21 seasons and 189 episodes, Peter Jones has sat in the Dragon’s Den with his own brand of quick-wit and business feedback, giving more than two million pounds in Dragon’s Den investments.

He is the only original dragon left standing, he is the dragon.

Jones has a personal fortune of more than £1.2 billion. So where did that money come from? What did he do and how did he get rich?

A lot of millionaires claim to be driven by a big idea, a desire to change the world or do something revolutionary. Peter Jones had a simpler motivation — he just wanted to be rich.

He loved expensive things, he wanted nice cars, he wanted nice watches and he knew that the way you get there is by making money. His first crack at making money came when he was 17 years of age.

He was an accomplished tennis player and decided to open his own tennis academy, working weekends and evenings to make some money and put it in his pocket, even if it went out just as quick.

While many of his friends were heading off to university, Jones decided to take a different path. He read a book by the founder of Dell which inspired him to start a computing company, even though he had little knowledge about…

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Focus

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