eCommerce SEO: Most Effective Ways to Increase Your Organic traffic & Sales

Foduu
8 min readJul 23, 2021

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One of the most important goals for every online company is to increase organic traffic. After all, organic search accounts for almost half of all website traffic and 40% of all online revenue. The best aspect is that you can get organic traffic for less money than you can with paid search. Let’s look at what organic traffic is and how online retailers may boost it.

What does organic traffic mean?

Organic traffic refers to visitors who arrive at your website as a consequence of natural or unpaid search results. It’s the polar opposite of traffic obtained through paid channels like Google’s search engine marketing. Visitors who arrive via organic traffic find your website by searching for specific keywords and seeing it listed among Google’s suggested sites for those keywords. Every online store wants to be at the top of the search results for the terms that their customers are looking for.

Because everyone wants to grow their organic traffic, businesses must work hard to stay ahead of the competition.

How can eCommerce stores boost their organic traffic?

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Search engines are primarily concerned with two things: 1) content and 2) links. Let’s have a look at how you may improve these components of your online shop.

Boost your Search Engine Optimization

SEO, or search engine optimization, is an important driver of organic traffic. E-commerce SEO entails a number of factors, including:

  • The optimum keyword density and utilization of the right keywords
  • Image SEO optimization
  • Organizing data in a way that search engines can understand
  • Titles and meta descriptions should be optimized.

Allow search engines to read your reviews

Choose a review platform that allows you to insert review content straight into your website’s HTML. This ensures that these endorsements may be read by both users and search engines, optimizing your long-tail keyword listing and increasing qualified visitor leads.

Make an investment in high-quality content

The primary goal of search engines is to provide users with meaningful information. For each keyword, search engines prioritize the pages that they believe provide the best answer to the user’s query. You should aim to address as many of your audience’s inquiries about your product/service as feasible as an online store.

Content ideas can come from any source. Sites like Quora, for example, are excellent resources for questions. Furthermore, data from your internal customer support department might be an excellent source of questions.

The in-depth material can aid in attracting search engine attention. Google’s first page results have an average content length of 1,890 words.

Dynamic Meta Descriptions are a must-have for any website.

In the SERPs, the meta description appears directly beneath the page title. What you write in the meta description is not read by Google, but it is read by your consumers. It’s the only information they have on your site, aside from the title and URL, before deciding whether or not to click.

Make thorough product descriptions

Detailed product descriptions have been shown to increase organic product traffic. They should include all of the items’ features and benefits in a persuasive manner. While keywords can help with organic traffic, product descriptions should always be written for human purchasers, not search engine bots.

Rewrite duplicated content from scratch if you find it. This distinguishes your material from that of your competitors, and well-written descriptions provide Google more context about what you’re selling, boosting the likelihood that your product will be displayed for relevant queries.

A fresh, informative and engaging blog

Blogs are a great way to keep up with pertinent content on a regular basis. The best thing is that, unlike social media content, blogs are housed on your own website, giving them a higher chance of generating organic traffic.

The amount of pages on a website is a major factor in organic traffic. Every blog post becomes a new page, making a blog an ideal method to expand your web pages. Creating different landing pages is another way of increasing pages and content of your website. You also get a chance to enhance the product searches with new keywords. Every call to action can be directed to a new landing page.

Only one version of your domain should be indexed.

When it comes to duplicate content, make sure that each page on your domain has only one copy. Unfortunately, even huge firms’ websites are frequently replicated. This commonly happens when a site has both a “www” and a “non-www” version active, such as a page that begins with “http.”

When you have several replicated sites, your pages compete in search, and competitors that simply have one page for each product will outrank you. If you can, block duplicate pages before they are created, but if you find them in your index, change your robots.txt as soon as possible.

Take advantage of Schematic Markup

One of the most powerful, yet neglected, techniques for SEO eCommerce is schema markup. These bits of code boost your results by immediately displaying star ratings and price tags in Google search results. While schematic data isn’t a direct ranking criteria, these visually appealing additions give potential consumers information and can help you get more clicks.

Long-tail keywords should be targeted.

When compared to short keywords, long-tail keywords are lengthier and more precise. These keywords can improve organic traffic if they are properly integrated into blog entries.

While the volume of traffic generated by long-tail keywords may be low, the quality of that traffic will be excellent. These are people looking for specific answers, and if your site can help them, there are chances of sales.

Make speed a top priority

Starting in July 2018, Google’s mobile search results will use speed as a ranking element. Site performance has a huge impact on the user experience in addition to affecting your eCommerce SEO. Your bounce rate will increase by 8.3 percent, your conversion rate will drop by 3.5 percent, and your pageviews will drop by 9.4 percent if your mobile site speed is increased by one second.

Make a fantastic website architecture

In e-commerce SEO, site architecture is quite important. Setting up the correct navigation to provide access to your most relevant information is part of site architecture. Reducing the amount of clicks required to find relevant material is one example of enhancing site architecture. This ensures product and category pages get “link juice” or high authority of the home page.

Canonical url’s

Some of the messiest and longest URLs you’ll discover online are on eCommerce sites. The bigger the business, the worse it gets, because search and navigation system parameters might result in millions of unique URLs based on click routes. Use canonical tags and Google’s parameter exclusion tool to ensure that index bloat is avoided.

Create a link-building plan.

Backlinks from high-authority websites are a major ranking element for search engines. Link building, on the other hand, is a difficult task. Link-building is the most difficult SEO approach for 41% of major businesses. While organic traffic takes time to establish, if you have acceptable rankings, it may do wonders for your online store.

Wise redirection

When your products sell out, you’ll most likely set up a 404 error page on your website, indicating that the page is no longer available. Instead, reduce 404 pages by implementing a procedure for promptly removing the outdated page from Google’s index. You may also immediately redirect consumers to a category, brand, or family page so they can continue searching even if the product they’re looking for isn’t available.

Take advantage of your social proof.

Social proof is one of the most essential parts of marketing that influences customers’ buying decisions. It is based on the concept of a website seeking internet validation through the actions of people.

Customers are more accustomed to websites that provide them with a sense of trust through features such as customer reviews, sharing links, and so on. Conversion rates and sales can both benefit from this type of content on your website.

Dynamic Sitemaps

Dynamic sitemaps are auto-generated XML files that outline all URLs on your website in a format that makes it easy for Google.

Essentially, you are offering search engines pointers about how your pages are stored and categorised to make their job easier when crawling.

It’s simple to create a dynamic sitemap, but it’s not so simple to keep it up to date. When eCommerce sitemaps are shared with search crawlers, it’s simple for them to get outdated, have broken URLs, or even have missing URLs.

Consider purchasing a program that generates dynamic sitemaps for you. You may rest assured that Google’s crawlers are getting the information they require on a regular basis, and that the URLs are current and accurate.

Local SEO

When a user searches for products or services in your store from a location near you, local results display. Potential clients can learn about your business hours, directions to your location, and any upcoming promotions or events.

Switching to HTTPS is a good idea.

Google has made a huge public push in the last two years to encourage domain migration to secure HTTPS environments. Starting in July 2018, Chrome will identify any website that does not use HTTPS in its URL as “not secure.”

To convert customers, retailers rely on their trust. Customers will not give you their credit card details or other personal information if they do not believe your website is secure. You’ll need an HTTPS environment if you want to keep driving organic traffic and help clients trust your business.

Clean HTML coding

Google analyzes your HTML to determine the relevance of your content. In reality, good HTML usage is a ranking criteria, because the quicker it is for a crawler to figure out what your material is about, the easier it is for users.

Make sure your HTML isn’t outdated, bloated, or causing more harm than good. A few tweaks to your eCommerce SEO could boost your overall ranking.

Optimize Your Website for Voice Search

Voice search is becoming more popular, thanks to personal assistants like Siri, Cortana, and Alexa. Voice search is expected to account for 50% of all searches by 2020, according to some estimates. In 2017, approximately 13% of all residences had a speaker, a figure that is predicted to rise to 55% by 2022. It’s time to start focusing on voice search inquiries.

It’s hard for one person to do everything, and eCommerce SEO is much more complicated because product pages, landing sites, and content pages must all be considered. eCommerce Website Developers in India, will do a thorough SEO audit to determine what you’re doing well and where you can improve. If this list appears to be overwhelming, please contact seo services company right away. also arrange a no-obligation meeting to discuss your eCommerce SEO options. and offer unmatched SEO services at affordable digital marketing packages.

See Also: Tips to Improve Your Online Reputation and Conversion Rate

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