Logo Wars: the Sans Serif Epidemic and the Paradox of Modern Luxurywritten by Shze Hui Tjoa and Foivos DousosMar 2, 2019Mar 2, 2019
From Asos to Ashes: the Speedy Decline of Fast FashionBy Foivos Dousos and Shze Hui TjoaFeb 17, 2019Feb 17, 2019
How do brands smell? Olfactory semiotics of multi-sensorial environmentsWritten by Foivos Dousos and Hunadda SabbaghFeb 10, 2019Feb 10, 2019
Who wants a cold cappuccino? Starbucks and an Athenian summer dreamWhen Starbucks introduced ‘cappuccino freddo’ to their menu in 2016, a group of Greeks started a petition requesting the coffee chain to…Jan 31, 2019Jan 31, 2019
Summer Narratives in Branding: Between Melancholy and TransformationAs this year’s sun-baked summer turns into a distant memory I collected some thoughts on the different grand narratives around summer in…Jan 29, 2019Jan 29, 2019
The Evolution of Homo SelfiensThe age of the selfie is inextricably linked to the mass adoption of smartphones and social media platforms. Selfie as a word made its…Jan 25, 2018Jan 25, 2018
How new economy will save GreeceAfter ten years of continuous crisis, greek economy is at the worst place it has ever been. With both experts and common people being…Mar 10, 2017Mar 10, 2017
How to raise your cultural capital while remaining extremely poorco-written by Aimée LêMar 5, 20172Mar 5, 20172