The Importance of Hoarding Advertisement
Are you in the position of a Sales team leader at your company searching for innovative methods to get more leads? Are you the owner of a business weighing on different advertising mediums? Are you managing the marketing process and debating between digital and traditional ways of marketing? Then this informative content post is made to help you out.
This post is composed by the best hoarding advertising agency in Kolkata: FOIWORKS Pvt. Ltd. which will assist you find the best solution for all your advertising and marketing problems.
There have been various rumors that traditional marketing medium is dying out because of the popularity of digital marketing medium. But the truth cannot be hidden forever. Even when digital marketing is booming, there are several avenues in traditional marketing driving successful advertising and marketing campaigns.
In this post, we will walk you through the importance of the most popular traditional marketing media which is Hoardings! In India, hoardings have a magical impact, they deliver your message and bring back great results for your business.
What are Hoardings?
Hoardings also called billboards, are huge poster ads attached on top of commercial buildings, on highways, busy streets, or bridges. Earlier, painters used to paint hoardings that would take many days to set up. But now, one can print and roll full-size hoarding with the help of digital printers, which are ready to be transported to the assigned locations within a day.
Why invest in hoarding advertisements?
Here are some of the best reasons why your business must invest in hoarding advertisements:
Super-sized Advertisement
Hoarding is the only traditional marketing medium left that can easily dominate the human mind by its super-size alone. They are larger than other ad forms grabbing the attention of the on-lookers. Due to its size, it can be ignored by anyone walking past it. It is impossible to drive or walk by without reading half the message on the hoarding.
According to a study done by advertising agencies, around 50% of hoarding viewers remember the catchphrase printed on it. When you compare it with digital marketing, where the engagement rate is around 1–3%, the percentage is far superior statistically.
Wide Audience Reach
What is the purpose of ads? What is the purpose of running marketing campaigns? Why do we have to apply marketing strategies? The answer to these simple questions is to reach the target people and generate higher sales and revenue.
The best method to convey your message to the highest target audience is hoarding ads. A hoarding will help you to reach all of types people of all genders, classes, and age groups. Even if you want a target a niche audience, for instance, senior citizens, even youngsters will view it and can inform their elders about the hoarding ad in their homes. This is the power of hoarding ads in India.
Leads will come to you
In other marketing techniques, one has to reach out to the leads. It is very rare to get leads after they had watched your video or pop-up ad. But in the case of hoarding ads, the leads will come to you. There are several proven instances where setting up hoarding ads has resulted in increased direct calls from target customers or increased footfall in stores.
Even Amazon and Flipkart which are 100% online retailers employ hoardings to draw in their target market. Making an impression on the viewer’s mind depends heavily on the hoardings’ design.
Because of our shorter attention spans, only visual or graphic content seems to hold it. Short catchphrases and a clear call to action are features of great hoarding designs. This makes it simpler for customers to contact you directly without using any middlemen.
The leads produced by hoarding adverts are high-quality, qualified leads that may be turned directly into sales.
Of course, there is conventional hoarding with a single message, but there are also alternatives for designing unique hoardings for various sites to add a touch of individuality. To attract more attention, one might also choose to use imaginative hoardings with 3D things.
Always choose the best Hoarding Advertising agency in India
Hoardings offer a lot of benefits. They are reasonably priced and cost-effective because hoarding only stays from 4 weeks to 12 months maximum after installation. Because of this, a lot of real estate developers choose to hoard advertisements. We really hope that this blog was beneficial to you.
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