The Ideatum Newsletter — Part 1

“Idea, Ideate, Ideatum”

Fọlábòmí Àmọ̀ó
3 min readMar 20, 2022

Ideatum is a podcast about creativity. It is being developed by myself and Henry Arikpo and it will be hosted by us both. Our goal is to make the podcast a platform where creativity is celebrated.

We are both creatives in our own right: Myself, a poet and an author of twelve books; and Henry Arikpo, an industry veteran of over five years in the advertising and telemarketing space, an ad copywriter for some of the biggest brands in the world.

Furthermore, Henry Arikpo is an actor, a spoken word artiste and a very talented footballer. But most importantly, he is by far, one of the most creative people I have ever met, and what an exciting journey it will be to host this podcast with him.

The Scope of The Ideatum Podcast

The scope of this podcast will be limited to these four words — Idea, Ideate, Ideatum & Creativity.

The Ideatum Podcast will be focused on discussions about creativity, in every form possible. We want to explore the journey of an idea, from its ideation to its final execution.

What is an Idea?

  1. A thought or suggestion as to a possible course of action — Oxford
  2. A formulated thought or opinion — Merriam-Webster
  3. A thought, conception, or notion — Dictionary.com
  4. A plan, suggestion, or possible course of action– Collins

What does it mean to ‘Ideate’?

  1. Form an idea of; imagine or conceive — Oxford
  2. To form an idea — Merriam-Webster
  3. To form an idea, thought, or image of — Dictionary.com
  4. To form or have an idea of; to imagine or conceive — Collins

What is the meaning of Ideatum?

  1. The external object of which an idea or conception is formed — Oxford
  2. The actual existence supposed to correspond with an idea — Merriam-Webster
  3. The object of knowledge as known by the mind — Dictionary.com
  4. The objective reality with which human ideas are supposed to correspond– Collins

What is Creativity?

  1. The use of imagination or original ideas to create something; inventiveness — Oxford
  2. The ability to create; the quality of being creative — Merriam-Webster
  3. The state or quality of being creative — Dictionary.com
  4. Creative ability; artistic or intellectual inventiveness — Collins

What is an idea? How are ideas formed? What does it mean to be creative? How do you channel creativity? How do you take an idea from thought to conception? What are the challenges with Creation? What kind of challenges do creatives face, in the process of creation?

These are all questions and themes we will be exploring on the podcast within ourselves, and with our guests. Anybody involved in the process of creating and/or executing any idea, in every walk of life would be welcome on this platform as we seek to explore the depths of creation in every facet of life.

Where You Can Find Us?

The podcast is still in development. Some kinks are still being ironed out. However, our first episode will be released on Saturday, 16th of April, 2022.

We look forward to having you on this journey. Please, follow our social media accounts to get the very latest information about The Ideatum Podcast.

Stay tuned!

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