Interested in hearing more about this Jason. Obviously content marketing in the purest form (writing) has been a huge driver for Basecamp.
Mike, you just did. Jason spends hours and hours every week writing to keep the channel open for when he needs it. Do the same thing and you’ll be able to market for free.
PS. This includes two or three books, which are basically just rehashed web posts cleverly assembled. It’s still extra time and trouble to edit them down and get them to market.