Customer Testimony Could be Your Best Content
Learn all about the power of “Take it from me….”
Here’s the ugly truth. You’re not the most credible source of information on your product. Why? That’s because you have an incentive to sell it, or at least that’s how your clients see it.
Like it or not, social proof is a real deal. In the age of social media, we often look for and act on social proof in all areas of our life, including when buying something. After all, these ‘proofs’ serve as the ultimate testament that solidifies our decisions, ensuring us that the decisions we are about to make is the right one.
As such, for brands looking for a way to gain their prospects’ trust, customer testimonials can be the key element to successfully convert them to new clients.
In case you’re wondering what’s so powerful about “These are great!” or “You should totally buy this!” type of comments, keep reading.
Customer Testimonials: The Only Review that Matters
When it comes to online shopping, as a customer, most of us would probably face this very same dilemma: What if the real product doesn’t look like the pictures they post or give the benefits that I expected?
How do we solve this universally known problematic issue? We go and read the review section. When others have bought the products and tested them for us, surely we can take their experience and words into consideration to weigh in our final decision? Or maybe a word of ‘assuring’ is all that we need to push us to make that final step: buying the product.
Customer testimonials are believed to be unbiased comments that have the power to prompt visitors and potential clients to make a purchase. Along with the increased importance of online commerce, many brands are using testimonials, whether in text, audio, or video formats, as part of their content marketing to promote a certain product or service in convincing fashion.
Wondering how to gain the trust of your customers?
Customer testimonials are extremely effective to help establish your brand’s credibility and brand authority. How? They work because they do not come in the form of sales pitches; instead, they come in the form of the voice of another customer that has been in the same position as your prospects.
By placing a quote from an actual customer who has direct experience with your brand, it verifies your claim and lends an air of credibility. It gives you the validation that would help to establish your brand authority.
Wondering how to “speak” your customer’s language?
Some customers make a purchase purely based on aesthetics and price; others make their decision based on the benefits they will gain from the purchase. Customer testimonials give brands the opportunity to address the specific benefits of their product based on the real experience of other customers.
When a potential customer is contemplating whether or not to buy your product, they’re wondering how it will solve their problem. By using testimonials, you can easily tell them how your product can improve their life in a highly specific manner while providing direct proof of legitimacy at the same time.
Wondering how to craft an authentic story around your product?
At the end of the day, testimonials are a type of story content and the story is the universal human language (apart from music, of course). When we are engrossed in a certain story, we put all of our attention to the narrative.
Testimonials thus use stories to draw your prospects in and connect with them emotionally. They cast your customers as the main character and your brand as the supporting role. As your prospects picture themselves as the hero of their own stories, with your brand as the guide, it’s highly likely that they will end up buying your product or service.
Get Started with Your Own Customer Testimony
In the end, customer testimonials are there to convert more prospects into customers as long as you use them correctly. Check out these tips on how to implement testimonials into your marketing campaign.
1. Reach out to your customers
The only way to get a testimony is to ask for one, so reach out to your existing clients. Still, it doesn’t mean you need to use all of them. Be selective and choose testimonials that provide product details, satisfy a consumer need, or tackle a pain point.
2. Visual matters
Your prospects like to put a face to a name to feel more secure and confident in your brand. By adding an image next to the testimony, not only shows that it’s coming from a real person, but it also makes your testimony look more attractive.
3. Be real
The most important rule in sharing testimonials is to use real testimonials from real customers. After all, testimonials are there to provide your brand’s credibility and establish trust with your customers.
4. Put them on one page
While it’s great for you to include testimonials across your site or other online and offline marketing materials, but a page that rounds up all your testimonials can also be an invaluable asset for both your business and potential customers.
So, have you included customer testimonials in your marketing strategy? If yes, how do you use them? Share your experience with us; we’d love to read them!
=======================================
Viral Access is an AI and data-driven social communication company — we help you tell your story through social media. We pair your brand with relevant micro and nano influencers that help you increase awareness, engagement, and conversion. We have the systems and team in place to support large scale communications throughout Asia.
For business inquiries, contact us at: info@viralaccess.asia.
