How To Build An Instagram Marketing Strategy For Your Business in 2020

Instagram is booming right now, and in the coming years, it will only get better. It has become a marketing frontier for both big and small business alike, to bring in new customers. Instagram has sort of an upbeat vibe and well built visual focus, which users seem to love.

The key to building any social networks’ marketing strategy is to position yourself as a member of the community and create an engaged following as Instagram could very soon be the place where you get most of your future customers from. Here we have rounded up several ways you can come up with an Instagram Marketing strategy for your business in 2020.

Use a Business Account

This should come without saying as the name clearly says ‘business’ account. If you are starting a business you shouldn’t do it with a normal account because with an Instagram business account you get extra tools to analyze your engagement, traffic, etc. Having a business account allows you to run paid advertisements, view detailed analytics, connect your Instagram account to your Facebook page and makes it more convenient for your followers to contact you.

A business account is crucial if you want your brand to have a presence in the online community, and it also enables you to implement more marketing strategies we will discuss further below.

Create a Short, Snappy Bio

You have a small place for your bio, so it should be short and catchy. It should be able to summarize the image you want your followers to see. If you want a good example, visit the account of a famous activewear brand Lululemon. They got their brand philosophy, their hashtag, and a link to their site, all wrapped up in their bio. It’s minimal and gets the job done.

Update Your Bio

A common mistake many new businesses do on Instagram is that once they write out their bio, they forget about it. It’s always a good practice to keep your bio in check, updating whatever new updates you need your customers to know.

Include Your Site Link in Your Bio

Something irregular with Instagram is that generally, links don’t work within the app. This makes hyperlinks useless as you can’t use them in your posts. However, you do get the option of adding a single clickable link in your bio.

So do your best to take as much advantage as you can from this link. You can use it to direct the traffic to your site, your newest blog post, or maybe to your main page where the people can see more content by you.

Use Hashtags Strategically

Hashtags are more important on Instagram than any other social platform. They help your content reach to people who aren’t your followers. Experts say that anywhere between 7 and 30 hashtags can make a huge difference in the engagement you get on a single post.

There is also a feature on Instagram that shows how many people you reached with your hashtags. This can show how successful your hashtags are. Hashtags are powerful, and they should be used with every post.

Place Hashtags in Your Comments

Hashtags compiled right under the post look messy and just spoil the overall aesthetic of your post. They should be neatly placed in the comments instead of the text side of your post. If you want to add a single hashtag, then it’s okay to write it with your post, but anything more than two should take its place with the comments. This way, your hashtags are visually separated by your post.

Feature Content By Your Fans and Followers

Many famous brands take the content of their followers and then repost it or add it as a story. This way, you are recognizing your followers’ work and also getting content to share at the same time.

Another advantage of this is that you can then encourage your fans to post content related to your brand with your custom hashtag. This way, your business will bring in new followers and also increase engagement with your current ones. Also, many brands work differently and buy Instagram followers, alternatively.

Embrace Instagram Stories

When Instagram first released the video feature, fans appreciated it as it was offering direct competition to Snapchat’s snaps feature. Instagram Stories is a powerful tool to bring the audience to your posts as it only takes a couple of seconds to view. Also, many renowned brands get Instagram Story views service to boost their brand presence.

Successful brands innovatively utilize Instagram Stories; they use it to show behind-the-scenes of a business’s routine. This helps followers connect with your business better as it shows you are not only about selling your content.

Respond to Comments

One of the many mistakes people new to Instagram make is that they post something and then forget about it. Responding to comments not only shows that you care what your followers have to say, but it also increases your overall engagement. Respond to meaningful comments on your post as your customers will appreciate it.

Use Line Breaks in Long Instagram Captions

Long blocks of text always look boring no matter where they are. The same goes true for Instagram captions. Your followers will most likely not read your captions if it’s just a long paragraph. Insert line breaks to make your content more convenient to read.

After going through this article, you have quite a lot of ways to come up with a successful Instagram. All of this may seem daunting at first site, to keep track of so many things, but as you keep using Instagram, you will notice most of these will come naturally. Moreover, it’s completely worth it since Instagram can help you engage with your customers and bring in lots of traffic to your site.