Mark Foley

The secret to a successful product in design is to understand what the real problem is — Don Norman

In the context of IA, ontology focuses on labeling and organizing, taxonomy focuses on organization, and choreography focuses on navigation and search.

… teamwork and collaboration are necessary requirements for product teams to do great work together. Co-designing at the conceptual stage, designer and developer pairing, using tools like Zeplin to create transparency and bridge the gap between design and CSS; these are all great and do help, but they don’t take the place of having a designer formally sign-off on coded designs before they are shipped.