Jason FonginTowards Data ScienceProblems before tools: An alternative perspective to the full stack data science generalistWhen your only tool is a hammer, everything looks like a nailMar 29, 2019Mar 29, 2019
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Jason FonginArt of Marketing ScienceGeo Experiments Part 1: What Is It and How Will It Help You In Marketing?This will be a three-part series discussing the topic of Geo Experimentation and its use in marketing.Mar 25, 20191Mar 25, 20191
Jason FonginArt of Marketing ScienceOne Thing Marketing Analysts Should Have In Their Analytics ToolkitHow regression is extremely useful in marketingDec 31, 2018Dec 31, 2018
Jason FonginArt of Marketing ScienceFrom Marketing Analytics To Marketing ScienceUnderstanding the true effect of marketing by taking a more scientific approach to measurements and analysisDec 10, 2018Dec 10, 2018