lesley@footprint.network Wash trading has been prevalent in the NFT market since 2021, posing a significant risk to retail and institutional investors. But now, investors and traders can identify projects that engage in wash trading and take proactive measures to avoid getting defrauded. There are two common ways to do this. …

lesley@footprint.network It should be clear to Web3 projects that radically different types of users participate in NFT, GameFi and DeFi markets, with different experience levels, motivations and financial incentives. For a project to retain users and grow, it must identify and understand the users that are most likely to bring…

Author: daniel@footprint.network Blockchain games have a retention problem. For all the talk about being the future of gaming, 90% of blockchain games go inactive within 30 days. Without players enjoying the games for a long time, most GameFi projects today are still just DeFi protocols with nicer graphics and some…

Wash trading is an enormous factor in the trading volume and transaction numbers you see in the NFT market. In fact, no researcher or investor should approach the market without recognizing that this type of inorganic activity dramatically skews the data. While some significant NFT projects have no obvious signs…

Author: Daniel@footprint.network Source: NFT Monthly Report Looking at just the prices of ETH and altcoins, February would seem like a sideways month, perfect for swing trading, but not many significant developments in the market. However, it was actually pretty important for a number of reasons. Until last month, OpenSea was…

Author: daniel@footprint.network Source: Arbitrum Ecosystem Overview While the sweet spot for L2s has been DeFi, Arbitrum took the initiative to expand beyond this to GameFi when it launched Arbitrum Nova in August 2022. Now, the largest L2 protocol has made headlines for its partnership with Covalent and for overtaking Ethereum…

After a challenging year, the crypto market finally saw a turning point at the end of 2022. With the overall market cap recovering and the market trend improving, the crypto gaming industry also rebounded in January. Excitingly, Hong Kong rolled out the red carpet for crypto businesses to help revitalize…

Author: daniel@footprint.network Reference: Use Retention; Walken; STEPN-Solana & BSC Move-to-Earn, a type of protocol that tracks users’ movement via geo-tracking and rewards them for physical activity, gained widespread recognition last May, surpassing GameFi in search interest. However, the genre is essentially just two projects on Solana: Walken and STEPN. …

In the last year, generating interest in your Web3 project or protocol has become progressively more challenging. Many once-promising projects have fallen to the bear market, each in its own way. However, those that have thus far survived have one thing in common: strong communities. Web3 marketing stands apart from…