
10 Tweets as if Trump Were Campaigning for My SXSW Session
SXSW’s PanelPicker community voting does the job but lacks the zip and Prime Time drama that makes voting such an important and entertaining human right.
I’ve taken the liberty of re-imagining how The Donald might take over my campaign strategy.
If your attention span has already petered out with my character-heavy intro, and just want to jump to how I plan on blending wine and product strategy in a presentation at SXSW this spring, feel free to jump straight to it.
FYI, wine is a backdrop in the presentation which applies to any industry. Please vote. Shares are handy too.
Disrupting the Wine Industry (And Yours)
http://panelpicker.sxsw.com/vote/60133
On with the show.









DISRUPTING THE WINE INDUSTRY (AND YOURS)
http://panelpicker.sxsw.com/vote/60133
Session Description:
How do you disrupt one of the world’s oldest industries?
On the surface, steeped in tradition and full of predefined expectations, the wine industry does not appear welcoming of change, but its success is the result of bold characters and daring innovation.
Any product may find it challenging to stand out when quality and differentiation are subjective, markets hold deep-rooted beliefs, and industries have “proven” approaches. The answer is: change the story.
This session uses wine as a backdrop to innovate in any industry focusing on 3 core principles of disruption: change the product, change the market, and change the experience.
Video pitch on the PanelPicker.
VOTE!!!