Sneakerheads Pinpoint 2016 Market Trends

2016, a new, and even more exciting year for sneaker culture. The ForceField team reached out to some of the most active and influential sneakerheads in the space to ask them what they are predicting, and wish for, this year.

Mike Dabb
IG:
@thecamp0ut
New York, NY

Mike Dabb — @thecamp0ut

What’s on the radar for sneaker culture in 2016?

  • An OVO All Star Weekend in February
  • The Yeezy Boost dropping in 6 additional colorways
  • Opening of the Jordan store
  • Just Don x Jordan II release
  • We will see more of basketball related releases and events

Anthony Raceniello
IG:
@ractvshift
New York, NY

RAC, @ractvshift

What are your predictions for 2016?

  • adidas Boost technology will continue to grow in both mainstream and pop-culture relevance
  • Great things to come in the basketball space from adidas as well, as they continue to refine Boost and PrimeKnit technologies for performance

Matrex Wright
IG:
@irockmikescom
Philly, NY

What are your predictions for 2016?

  • A Space Jam 11s Comeback
  • Price drops due to decrease in sales
  • No more resellers — they will have to get real jobs
  • Supreme will restock the 5’s
  • That iROCKMIKES will become a top urban brand for sneakerheads

Baeno French
IG:
@jusbeano
Philly, NY

What are your predictions for 2016?

  • For colorways, more suede and earth tones
  • Retros will obviously still be a thing, and we will see a lot of customs

Michael “Mike VII” Butler
Twitter and IG:
@mikeviimusic
Philly, NY

What are your predictions for sneaker-sphere in 2016?

  • Rise in popularity of smaller / lesser-known brands — With more and more “limited” releases being produced in larger numbers, sneakerheads are going to look to lesser known brands to stand out. Limited colorways and casual styles of brands like ASICS, Diadora and Vans are going to become more popular. After all, since it’s become easier for many different people to find the same Jordan retros and LeBrons, just how exclusive are they?
  • Lifestyle sneakers will surpass athletic footwear — While athletes still have a major influence, more and more sneaker buyers are responding to pop culture figures like Kanye West and Drake for insight when it’s time to pick out new kicks. The newest signature sneakers from LeBron and Steph Curry will continue to have success, but more buyers will look for casual looks they can wear outside of the gym instead.
  • Under Armour will see much more success in basketball footwear — With reigning NBA MVP Steph Curry playing at an incredibly high level, Under Armour finally has its icon to make a strong push in basketball footwear. Combine that with more and more high schools and college athletes wearing Under Armour sneakers on the court and Under Armour is gaining the basketball credibility it needs to contend with Nike and Adidas.
  • Brands will finally start providing female sneaker buyers with better options — Long overlooked by the major sneaker brands, 2016 will see brands providing more sneakers for women that they want to wear and appeals to them. Jordan Brand releasing a Maya Moore inspired Air Jordan 1 and Lola Bunny Air Jordan 1 in 2015 are signs of even better things to come.
  • Sneaker cleaning products and accessories will see a re emergence and prominence — With the Internet and higher production numbers of sneakers giving more people access to the same shoes, people will want to show what makes their pairs difference. Products like ForceField to keep shoes in the best condition will be super important for anyone wanting to show why their shoes are unique. Sneaker cleaners and extra laces will help sneaker buyers give their kicks a special identity.

Dallas Penn
IG:
@dallas_penn
New York, NY

What’s on the Sneakerhead wish list for 2016?

  • Attend the All Star game in Toronto because of the exclusive releases likely to happen (Drake being from Toronto also collaborates with Jordan Brand)
  • Summer Olympics 2016 releases will be nuts. Themed packs as well as Tetris of previous Olympic themed shoes
  • Black Friday until Christmas is when Jordan Brand traditionally OWNS the shoe game. I’m hoping Jordan Brand sneaks in a release of the retro 1988 black cement 3
  • The KanYe West x adidas programme continues to be the most sought after sneakers in the shoe game. KanYe did not jump over the jumpman but he has added an excitement to the culture we have been missing
  • Running/jogging silhouettes return to the top of the pack over basketball and cross training styles. Look for more brand and boutique collaborations
  • Will the Yeezy boost 350/750 shoes become more accessible?
  • Will Michael Jordan tour the country with SneakerCON meeting an greeting the sneakerheads to retake the popularity of his lineup of shoes?
  • Will companies like Asics, Diadora and New Balance continue their trends of top quality releases?
  • Will we learn that ForceField protectant is actually liquid Kevlar?

This is a sneakerhead’s 2016 wish list.

ForceField at its home base, New York City.

What are your thoughts on what’s to come for this year? We would love to hear from you in the comments below.

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