Boost Your E-Commerce Business With Salesforce-Magento 2 Integration

The main objective of the Salesforce CRM Connector is to help developers synchronize Magento 2(e-commerce) platform with the Salesforce CRM. The use of this connector makes it possible to synchronise Magento 2 store with Salesforce. The last decade has witnessed dynamic growth in the e-commerce business. To enjoy the expected success in online business owners need to organize the data of their customers, products, and orders in a systematic order. As their business grows, these business owners use different software and applications to perform these tasks properly.

The problem begins with the expansion of their business, and it gets difficult to synchronize the whole data. When it becomes difficult to manage the data and avoid risks, there is a need for an effective platform that can streamline the entire process. Interestingly, Magento offers the facility to not only manage the whole data of an impressive eCommerce website but also provide the flexibility to integrate it with other open-sourced platforms to boost your business.

The benefits of integrating Salesforce with Magento 2(e-Commerce) platform with CRM-connector are:

1. Increased Productivity: The Salesforce Magento integration helps your business to grow in multiple ways. It helps in improving the sales of your business, helps in retaining the records suitably related to sales, boosts productivity, and lowers the cost of operations.
2. Organized Customer Data and Leads: The sales team can understand the journey of a particular data from the time he lands on the website. Collects important customer data and then encourages them for buying other products of their choice from the website, instead of other platforms. The integration also controls the chances of duplicate leads.
3. Synchronization of Data in Both Directions: The integration of Salesforce and Magento 2 helps in the real-time synchronization of data in both directions. As soon as any customer places an order on the website, its information is shared with the store’s department of online store. Similarly, as soon as the order is despatched from the store’s departments its information is shared with the sales team. This helps in eliminating the chances of duplicate data and saves time in recording the same data by both teams.
4. Email Campaign: The Salesforce CRM tool can be used for running an email campaign for promoting a product or service. It also helps in creating an appealing and impressive email template, tracking results, and customer communications. All this is possible with the help of the Salesforce Einstein tool.

Salesforce is a multi-purpose tool that can perform all types of tasks quickly and helps in saving time and increase the productivity of employees. Its integration with other applications and platforms eliminates the chances of errors and makes it easier to track the history of any activity with a single click.