Try it without leaving your couch.
Google / Youtube is releasing Augmented Reality ads to help you try it before you buy it. While the prevalence and quality of AR ads has been few and far between, Google is going to lean into Youtube vast beauty audience and focus on the streaming service to promote Google Express.
Aaron Luber, Head of Branded Experiences — AR & VR, explains “as a three-dimensional, visual medium, augmented reality (AR) is a powerful tool for brands looking to tell richer, more engaging stories about their products to consumers.”
YouTube influencers have a massive following, especially when it comes to makeup experts. Some of these creators have released their own makeup lines or work with other YouTubers who have their own lines
As of June 18, Youtube released the AR Beauty Try-On. Through machine learning fans can virtually follow along with the tutorials. Youtube states,”it offers realistic, virtual product samples that work on a full range of skin tones. Currently in alpha, AR Beauty Try-On is available through FameBit by YouTube, Google’s in-house branded content platform.”
The first company to try on the new campaign was, M·A·C Cosmetics which has had the chance to reach some of the 2 billion monthly active users.
Google’s new AR feature has the ability to make a widespread impact across a huge product base. Outside of cosmetics this feature could be applied to any clothing or accessory brand.
In addition to YouTube / Google’s new AR ads the company is also slowly releasing VR ads called Swirl ads. Providing the user with a three — dimensional view of a product. Through this customers can better educate themselves on products before purchasing.
The future for VR / AR ads are widely untapped and it seems that Google is working to beat everyone to the finish line first.