Case Study: How Do Wedding Photographers Get Clients?
We previously wrote a Medium story for photography business beginners answering the question…”How do photographers get clients?” This story pulled on our own experience over the past several years growing our wedding + portrait photography business as we’ve learned a lot about how to bring new clients into the fold.
Of course, we know that sometimes what works for one person, won’t always work for others.
So while we may have amazing success using Instagram to get more wedding inquiries, another wedding photographer just trying to get on their feet might find it to be an absolute waste of time.
To help share with you how wedding photographers get clients in a more objective way, we decided to go out and research what other wedding photographers are doing to bring in their clients. We talked to photographers in our personal network, and reached out to other wedding photographers for input through Reddit and social media channels to help showcase the best areas to focus energy for getting new clients.
While some of the things made perfect sense (like word of mouth referrals being the most valuable source for new work), there were quite a few surprises as well!
