Michael C. ForoobarinThoughts re: ThinkingCommander’s intentWhen large organizations attempt to navigate complex markets, leaders must focus on expressing clear and objective intent.Mar 6, 2019Mar 6, 2019
Michael C. ForoobarP&G (maybe) won the battle but Nelson Peltz was right; CPG must change fasterLast month P&G declared victory in the largest proxy battle of it’s kind. And this week Peltz claimed he’d won. While the final answer…Nov 17, 2017Nov 17, 2017
Michael C. ForoobarHow marketers can increase quantity of quality using customer lifetime valueCustomer lifetime value has been an interest of mine for several years: cohort and survival analysis, revenue models, unit economics, and…May 20, 2016May 20, 2016
Michael C. ForoobarHow to win with analytics is obvious but that doesn’t make it easyIt is rare to find a company today that does not talk about how data and analytics are key to their success. It is also rare to find a…Apr 25, 2016Apr 25, 2016
Michael C. ForoobarChanging the Twitter conversation (again)Earlier this week Shira Ovide made the argument that, despite the negative sentiment around Twitter in both tech and finance circles and…Jan 28, 2016Jan 28, 2016
Michael C. ForoobarThe hockey assist and what digital marketers can learn from sports analyticsWhile Moneyball was a critical success it also made sports analytics more accessible to the general public. Digital marketing is not likely…Jan 9, 2016Jan 9, 2016
Michael C. ForoobarData-driven attribution: the hype, the hope, and reasonable expectationsLast week eMarketer released new data highlighting the slow adoption of multichannel attribution among US marketers (subscribers only)…Dec 11, 2015Dec 11, 2015
Michael C. ForoobarAttribution starts with two dotsThe last several years have been some of the most exciting in digital marketing generally and attribution specifically yet many advertisers…Oct 11, 2015Oct 11, 2015
