For Sure, is no more

Jesper Åström, Peter Rosdahl and Judith Wolst

In an industry filled with cliché expressions, mottos and gimmicks, it is sometimes difficult to find the right words to use when we want to be sincere.

For the past three years, we’ve worked hard, played hard, loved what we have done, with people we love, and we’ve managed to “get shit done” for clients with six-page NDAs, at a pace they’ve never seen before.

We’re extremely proud over what we have achieved. We’ve reached beyond what we dared to expect, when this journey once begun. However, sometimes circumstances demands you to think further than your nose, comfort and weight of wallet.

Steve Jobs (oh yeah, we are going there, #triggerwarning) said in his Stanford commencement speech in 2005: “I have looked in the mirror every morning and asked myself: “If today was the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.”

Collectively, the three of us have come to a point where the NOs were more than the YEAHs and thus, it is time for change. As of today, we are starting the work of fulfilling and wrapping our commitments with clients, advising our splendid employees on which offers they should accept and slowly — but surely — starting the process of making sure, that For Sure, will calmly and professionally, go from being vibrantly alive, to being no more.

There are a million thanks we would like to extend at this point. Most importantly we would like to turn to our employees who have been the exponents of our algorithms for the past few years. It is quite humbling when you understand that they have given a portion of their lives, which they will never get back, to help us achieve our dreams. Thank you Line, Lisa, Jossan, Boris, Linda, Emilia, Edith, Jonathan, Jonathan, Rickard, Geta, Emma, Denny, Anna, Petra, Amanda, Isabelle, Fredrik, Lovisa, Henrik, Caroline and Beyoncé for giving us your time!

It has been an eventful time. Since successfully helping the Swedish Centre Party to create engagement in the Swedish election of 2014, we have done quite a bit. Amongst all other things we have managed to deliver a completely new digital tactic to VisitSweden with a focus on behaviors rather than demographics. Better Shelter got a new website. We launched the soundtrack to the short movie Kung Fury based on network economy tactics and zero budget. We created a conceptual website for Blank Spot Project with the goal of delivering news from places other news outlets did not bother to go. We created a new way of using event locations for digital activation as we turned the world into a website for Heineken, and initiated a refugee translation telephone project (Flyktingtelefonen) to step up when institutional functions begun to fail in the fall of 2015. We’ve helped those 6 page NDA clients with digital ninja stuff in areas such as public affairs, investor relations, media buying and essentially all fields of marketing (yes, print and TV too…)… And much, much more.

It has been a mouthful. We’ve managed to stay on top of the finances every year without using as much as a credit to cover cash flow problems caused by extended invoicing bureaucracy for example.

All in all. We’ve done really well. And just like Zlatan, we are going to kick the Law of Jante’s ass and be proud of it for a while before we turn to our coming projects.

There are plenty of challenges to solve in the world, and the three of us have our separate priorities and opportunities coming ahead. If you’re interested, you’ll know eventually.

If you’re interested in one or several of our employees, you can get in touch with us on LinkedIn or contact them individually. For the time being, they are weighing their options.

Thank you for all of YOUR support throughout these years!

War in, peace out! For Sure, is no more!

//Judith, Peter & Jesper a.k.a. J_P_J

Peter Rosdahl, Judith Wolst and Jesper Åström