Wait!… We need to know this five things before we can create the right content for you.

Fortitudo Studio
Jul 24, 2017 · 2 min read

Creating content could be an easy task or a grueling nightmare, some projects come to a complete halt as a result of the friction that may ensue between the content creator and the client, at Fortitudo Studio we ensure that our client is carried along through out the project from the start to end. In order to do this we have some guidelines we follow to ensure a fluidity of the project, hence we ask this five question to get to know what our clients need from us so as to know the best and most fulfilling way to approach a project.

  1. Who are the target audience?

Understanding who the target audience are would ensure we know how “the shoe would fit”, it would be more that appropriate to create content based on the audiences characteristic and personality, the in’s and out’s, the images used, the references inferred and overall tone of the video.

2. The Problem that needs to be solved?

We first and foremost need to identify the problem and in identifying such we would map out a solution. The bread and butter of the content created should include how to demystify the problem and provide a solution.

3. How can we keep it simple?

If you leave it to us we could create mind blowing content that could go on for hours, but the sake of the client and their customers we recommend that the content should be the at an optimal duration for the stated purpose so as to keep the viewer engaged. Hence we strip out all the “extra” content and enhance the message with engaging and minimalistic content.

4. Storyboarding/Scripting?

In line with carrying you along the journey, we try to sketch out how we can break the problem, the solution, how the solution works and what needs to be done to achieve the needed solution and this is split into what we call 20–5–25–10 ratio.

5. How best can we satisfy you?

We work within the budget you set for us ensure that we squeeze out the most out of the creative juices the budget can afford, after all we always want you coming back to us so we can work on new projects with you.

Fortitudo Studio

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A media company that specializes in content creation using videos and photography, creating digital content for use on the web and across social media platforms

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