Forward ActionWhy You Don’t Need Advocacy To Raise Money OnlineIt’s a time of change in charity fundraising. Returns from direct mail are decreasing, while the advent of GDPR has made it more difficult…Dec 18, 2018Dec 18, 2018
Forward ActionForward Action is hiringWe’re currently hiring for two roles — a Strategy Director and Head of Client Services. Job descriptions here:Oct 4, 2018Oct 4, 2018
Forward ActionThe Greater London Authority: Turning travel data into survey takersThe challengeAug 9, 2018Aug 9, 2018
Forward ActionGDPR: Do different opt in framings work better in different countries?Most organisations — Forward Action included — focus the majority of our work in a single country. As a result, when we write copy, we tend…Jul 3, 2018Jul 3, 2018
Forward ActionExposing Nestle’s baby milk marketing tactics: how one quick quiz inspired 32,000 activistsHow we encourage petition signers (and your email list) to take additional — often higher bar — actions is a challenge facing many…May 23, 2018May 23, 2018
Forward ActionGDPR: How Changing Your Opt in Language Can Increase Consent Rate by 50%If there’s one thing to take away from this test, it’s this: all opt in language is not equal.Apr 10, 2018Apr 10, 2018
Forward ActionUser journeys: when personalisation is not the answerWe’ve been working with Sadiq Khan’s team at the Greater London Authority to raise awareness of their ‘Smart London’ consultation — which…Mar 28, 2018Mar 28, 2018
Forward ActionGDPR For US Not-For-Profits: What You Need To KnowIf you work for a US not-for-profit and you’ve never heard of GDPR — the EU’s new data protection regulations coming into force on 25 May —…Mar 6, 20181Mar 6, 20181
Forward ActionGoogle’s New Interactive Emails — Everything Digital Campaigners Need To KnowIn February Google announced that it was looking to roll out its ‘Accelerated Mobile Pages’ (AMP) standard to emails. Exciting, right…Mar 2, 20181Mar 2, 20181