Forward Action – Medium

Forward Action

Why You Don’t Need Advocacy To Raise Money Online

It’s a time of change in charity fundraising. Returns from direct mail are decreasing, while the advent of GDPR has made it more difficult…

8 min readDec 18, 2018

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Forward Action

Forward Action is hiring

We’re currently hiring for two roles — a Strategy Director and Head of Client Services. Job descriptions here:

1 min readOct 4, 2018

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Forward Action

The Greater London Authority: Turning travel data into survey takers

The challenge

4 min readAug 9, 2018

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The Greater London Authority: Turning travel data into survey takers

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Forward Action

GDPR: Do different opt in framings work better in different countries?

Most organisations — Forward Action included — focus the majority of our work in a single country. As a result, when we write copy, we tend…

5 min readJul 3, 2018

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GDPR: Do different opt in framings work better in different countries?

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Forward Action

Exposing Nestle’s baby milk marketing tactics: how one quick quiz inspired 32,000 activists

How we encourage petition signers (and your email list) to take additional — often higher bar — actions is a challenge facing many…

3 min readMay 23, 2018

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Forward Action

GDPR: How Changing Your Opt in Language Can Increase Consent Rate by 50%

If there’s one thing to take away from this test, it’s this: all opt in language is not equal.

5 min readApr 10, 2018

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GDPR: How Changing Your Opt in Language Can Increase Consent Rate by 50%

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Forward Action

User journeys: when personalisation is not the answer

We’ve been working with Sadiq Khan’s team at the Greater London Authority to raise awareness of their ‘Smart London’ consultation — which…

4 min readMar 28, 2018

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User journeys: when personalisation is not the answer

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Forward Action

Hiring: Senior Digital Campaigner

Summary

4 min readMar 13, 2018

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Forward Action

GDPR For US Not-For-Profits: What You Need To Know

If you work for a US not-for-profit and you’ve never heard of GDPR — the EU’s new data protection regulations coming into force on 25 May —…

7 min readMar 6, 2018

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GDPR For US Not-For-Profits: What You Need To Know

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Forward Action

Google’s New Interactive Emails — Everything Digital Campaigners Need To Know

In February Google announced that it was looking to roll out its ‘Accelerated Mobile Pages’ (AMP) standard to emails. Exciting, right…

4 min readMar 2, 2018

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Google’s New Interactive Emails — Everything Digital Campaigners Need To Know

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Forward Action

Forward Action

http://Forwardaction.uk - We are a full service digital agency, creating strategies and engineering tools that get people to take action.

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