Alex Shih

We implemented a redesign while overhauling all the under-the-hood code. Our aim was to address a few goals at the same time: deliver a consistent rebranded experience while tackling critical improvements to site architecture, code modularity, and overall performance and accessibility. This would afford us a new foundation for several important company initiatives, including internat…

The platform flywheel, once spun up, is very difficult to dismantle. Window’s strong-hold in the PC market can be attributed in part to their combination of great apps (both their own and third party) and easy development.