Nick Foster and Simone Rebaudengo

In 1929 a small guitar company by the name of Vega produced and launched a portable valve amplifier to pair with their line of banjos, releasing musicians from the large, static PA systems which preceded them. It’s hard to know exactly what happened next, but a succession of experimental combinations of valves, voltages and hardware followed until the early 1940’s when Fender launched what we now recognize as a guitar amplifier, to huge success.

Amplification is simple in principle, taking a signal produced by the vibration of a string, and increasing its amplitude (hence ‘amplifier’)…

Partner at the Near Future Laboratory. Head of Design at (Google) X.

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