Sounds cynical, but it’s all about the money

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Photo by Prateek Katyal on Unsplash

Capitalism means finding ways to monetise any situation.

And Corporates are operating in strange times.

They can now make decisions which previously weren’t possible.

I used to work on measurement programmes for two Corporates who were the largest digital ad spenders in the world.

Both of these companies have recently pulled their ad spends on Facebook and Instagram in the US.

The reason has been cited as a withdrawal of support for platforms doing nothing to stop the spread of racial hate language and misinformation.

Whilst I commend these organisations, I also remain cynical based on what I know from experience in my previous day jobs. …


A poetic vantage point from the balcony

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Photo by Joel Duncan on Unsplash

Accepting the inevitable

Graciously

No panic buying

No hysteria

Calm

It’s not about fear

It’s about love

We care

And it’s shown

And it’s felt

A vibe

We’re ok

We’re slowing down

Finally

For the first time

There’s no rush

For anything

We’ve paused

New ways to communicate

From our balconies

Banging pots and pans

No words necessary

No need to explain

Because for once, we’re all here

We’re the same.

Things we couldn’t stop

Things we couldn’t postpone

Ceased

Overnight

Save the environment

Make more things

Buy local

Stop

Consider what you need

Things we couldn’t change

Things that were too hard

Now we see

If you have to, you can

We have

We must

Unity


And other thoughts about women and sex

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Photo by Malvestida Magazine on Unsplash

The Pleasure Is Ours.

I sat down to watch Episode 3 of Gwyneth Paltrow’s The Goop Lab on Netflix.

Featuring Betty Dodson. A feisty 90 year-old sex coach from New York.

Oh my!

I was not expecting that.

I’ve always considered myself sexually open and non-prudish. But this episode got me thinking about my attitude toward sex and the female body.

It revealed some surprising truths.

Betty Dodson sits comfortably naked.

She is surrounded by circle of equally starkers women.

Up until her 50’s, Betty believed she had a deformed lady-garden. …


A messed up ending to a messed up relationship

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Photo by Kelly Sikkema on Unsplash

I wanted out.

Divorce.

And I was prepared to do anything for it.

But in hindsight?

Writing a petition against myself. On the grounds of unreasonable behavior and emailing it to my ex to file.

It’s one of my least proud life moments.

I’d been married for less than two years.

But by this point, there were multiple issues in our relationship.

I blamed my ex. It was his fault for pushing me away.

I wasn’t prepared to accept responsibility for my own behavior.

I’d not learnt that whilst its possible to manipulate people, you can’t change their deeply embedded behaviors. …


When you start looking, you’ll realise they’re everywhere

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Photo by Taneli Lahtinen on Unsplash

Growing up, I never believed in angels.

Let alone guardian angels — energies continually looking out for us — making sure we follow the right path. Gently guiding us through life.

Ensuring we’re exactly where we’re meant to be.

When I was 14, my Godmother, Jo, died.

At the time of course I was sad. My way of dealing with it was to get drunk for the first time. I didn’t give any thought about what’d happened to her essence.

Over the years, my memories of Jo remained fond. She gave the best Christmas presents. …


Simple strategies that helped me ease my over-worrying

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Photo by Sharon McCutcheon on Unsplash

This week I’ve moved country with minimal fuss.

From the UK to Colombia.

Two years ago, the thought of this would’ve crippled me.

I’ve left behind the familiar. My native language, family and friends.

And I’ve ported my life to the other side of the world. I’ve moved into a new apartment and tomorrow I start a new job.

If I think back to who I was a few years ago, my anxiety would’ve gone into overdrive. This kind of change would have struck almighty fear into me.

For weeks ahead of the move, it would’ve played constantly on my mind. …


It’s not overindulgence giving you the January Blues

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Photo by Sydney Sims on Unsplash

By 12th day of Christmas, my Higher Self gave to me…

…12 yuletide flashbacks, 11 disagreements, 10 gift disasters, nine nights of nightmares, eight days of reflux, seven stomach upsets, six slight hangovers.

Five lost things.

Four friends in strife, three car dramas, two feuding families and one self inflicted injury.

If you think you’re enlightened, go spend a week with your family

Just before Christmas, the world lost Ram Dass. As online accolades followed, I saw this quote. It stuck in my head for the duration of the holidays.

And I’ve been reflecting on it a lot since.

Whilst I absolutely loved the festive period, part of me struggled. …


How a book brought me freedom and helped me realise my goals

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Photo by Daniel Vargas on Unsplash

I’ve always wanted to live and work abroad.

But I forgot this was my goal for a decade or so.

It’s easy to get into the groove and forget your dreams.

Forgetting affects us all.

Forgetting who we really are. Forgetting what makes us tick. Forgetting what we want.

So I’ve spent the last few years remembering.

I created time and space to consider who I am and what I want.

To do this, I had to take a break from the everyday. From the familiar, mundane and numbing.

But I had a book to help me.

I lived and worked in London for 13 years. …


Two years and $25k on a failed app versus a few hours and a compelling story…

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Photo by Gilles Lambert on Unsplash

In the age of information, reach and engagement are everything.

The internet’s a busy place. There’s a lot of noise. So you have to be relevant.

It’s hard to capture people’s eyeballs.

It’s even harder to get their focus as we fight for attention.

So if you have an important message to share, knowing how and where to talk to your audience is critical.

I learned this the hard and expensive way.

And I should have known better.

I describe myself as a digital native.

I’ve worked in digital marketing for some of the worlds largest advertisers and brands over the last 14 years. …


There’s never been a better time to vote with my heart

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Photo by Isaac Benhesed on Unsplash

You cannot perpetuate growth on a finite planet

— Jeremy Caddick, Green Party UK Representative

We all know humanity’s facing a crisis.

Climate change, biodiversity loss and the risk of social and ecological collapse.

This crisis impacts every aspect of life and the choices we make as a society.

In December, the UK votes for a new Government.

It’s the first time I feel excited about a General Election.

Because my vote is for a truly social manifesto.

One that puts the greater good of Earth and society ahead of GDP and growth.

I see a genuine opportunity for change. …

About

Lucy Foster

Living a conscious life, nomadic student of the Universe, mentor, healer, creator, at your service.

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