Boring Again Leader

Being boring kills brands.

Of course, most leaders know this.

So they spend time and treasure on trying to become interesting. They pay ad agencies to come up with snappy slogans and ad campaigns with talking animals. They pay for new logos for stale cultures. They pay for PR to talk about strategic initiatives. Meanwhile, the employees yawn, the customers yawn, the marketplace yawns. And secretly, the leaders yawn. For they are Boring Again.

Leaders are missing the one starting point for becoming interesting: themselves. Every leader has a story — raw, untold parts of them that make up their journey. These stories are always interesting because they are adventure stories. They contain joy and pain, victory and defeat, deep valleys and high mountains — and thousands of hours of sweat equity in the journey to becoming a leader.

Behind the veneer of playing the role of a leader is a real person. Someone who has experienced life and the entire emotional palate. Someone full of dichotomies and conflict.

Show the world this person.

Encourage your fellow leaders to do the same.

And your brand will never be boring again.