I Might Be Wrong
Sep 3, 2018 · 3 min read

In our brand strategy retreats we call Root Sessions, we kick things off with our “5 Elements of Trust”. One of these elements is “You might be wrong”. This element is designed to encourage contemplation, humility and healthy skepticism amongst all participants.
Here’s the science behind the idea …
Depending on the source, psychology and biology reveals that we have between 150–300 biases hard-wired into…

