Project Blue+Yellow
Our 4Bhk apartment in Mumbai, houses 6 girls and every morning as I (very irritably) wake up to clear out an overtly pregnant trash can, I wonder where all this junk is coming from. There’s always an elaborate collection of bottles, pieces of old clothing, broken frames, used pens etc.(No I’ve not been digging through the garbage again!). Around one month ago, I stood staring at the garbage bin which looked more overwhelmed than I felt and questioned silently just how this is even close to the conscious living we all like to boast of on our Instagram profiles.
I mean, is it enough to put up pictures of yoga by the beach and organic food on pristine white plates(‘hashtag-no-filter’)and carry cloth bags which have little green icons that says ‘Handmade with Sustainable Fibres’ when our garbage can looks like a baby biohazard? It was around this time, that I had recently quit my job and was gearing up to focus entirely on Heartmade India and my partner and I were trying to figure out a direction towards which to mould the brand. Funny enough, the idea for our very first project emerged from well…rubbish!
The notion of creating something innovative from what people would normally discard was very exciting and we figured it would be fun to see what we could come up with as a collection. The point behind it was also to identify how much of the junk we carelessly discard on a daily basis could be fashioned into usable products.
Designing the products was literally the easy bit. It was sourcing the raw materials, processing them into a usable state and then piecing things together to create a workable end product that was heavily challenging. But in the toughest of challenges, lay a sense of satisfaction that is truly indescribable.
So here’s where it all began, in a humungous junk yard where we found some strange, almost unidentifiable objects!
