In-app advertising is a crucial part of any comprehensive marketing strategy. Advertisers rely on it to deploy contextually relevant campaigns to global audiences while its performance-driven growth capabilities make it an effective tool for the most data-driven marketing teams.
As the technologies that enable mobile advertising become more powerful, marketers and publishers are consistently presented with new opportunities to engage with their audiences. All you need is the right mobile advertising partner — and that’s where Tapjoy comes in.
What is Tapjoy?
Tapjoy is a premium mobile advertising network and monetization platform for the world’s leading advertisers and app developers. Brands and app…
The movement to cultivate an equal opportunity workplace takes many forms in 2019. One of the most promising is Fairygodboss, a career development website specifically designed by and for women. Millions of users visit Fairygodboss each month to search for jobs, find leadership advice, or conduct research on how businesses treat female employees. Tapjoy recently met with Fairygodboss Senior Director of User Acquisition Ngozi Ogbonna to discuss the unique challenges of building a women-focused career community.
What We Learned:
- The future is female — Gender equality and diversity are dominating the cultural zeitgeist of 2019.
- Communities create change — Fairygodboss users are self-driven…
