Florentina Perschy – Medium

Florentina Perschy

Florentina Perschy

The end of an era

After being a student for pretty much 20 years (including kindergarten), once my Masters is done, a whole era ends.

Aug 11, 2020

The end of an era

Aug 11, 2020

Florentina Perschy

The journey of creating a Content Styleguide

“Variety may be the spice of life, but consistency pays the bills.”

Jul 13, 2020

The journey of creating a Content Styleguide

Jul 13, 2020

Florentina Perschy

TikTok 2.0 — Charts and World domination

Learn more about TikTok and how they are dominating the charts right now!

Jun 15, 2020

TikTok 2.0 — Charts and World domination

Jun 15, 2020

Florentina Perschy

Checklist: 20 questions for your persona

A short guide and 20 questions on how to develop you Buyer Persona.

Jun 12, 2020

Checklist: 20 questions for your persona

Jun 12, 2020

Florentina Perschy

10 steps for effective crisis communication

A check list for crisis communication on Social Media

May 10, 2020

10 steps for effective crisis communication

May 10, 2020

Florentina Perschy

Finding your brand: “Card Sorting” explained

A blogpost about the “Card Sorting” tool from the subject Brand Messages by Margot Bloomstein

Jan 28, 2020

Jan 28, 2020

Florentina Perschy

CORPORATE NEWSROOMS and how to approach current media changes

A variety of topics, different media formats, numerous channels, limited resources, time pressure: Are Corporate Newsrooms the solution?

Nov 28, 2019

CORPORATE NEWSROOMS and how to approach current media changes

Nov 28, 2019

Florentina Perschy

A beginner’s guide for TikTok

TikTok is the fastest growing social media app on the market. But what is this app that all the kids can’t get enough of?

Nov 4, 2019

A beginner’s guide for TikTok

Nov 4, 2019

Florentina Perschy

Thoughts on writing

Did you know that Stephen King writes about 2.000 words daily? This would add up to about 180,000 words in three months of writing. Insane…

Oct 21, 2019

Thoughts on writing

Oct 21, 2019

Florentina Perschy

Eat that frog: Time management done right

Learn about the Eat that frog technique that will change your time management ultimately for the better.

Oct 18, 2019

Eat that frog: Time management done right

Oct 18, 2019

Florentina Perschy

Florentina Perschy

A blog about content strategy and communication. I like consulting, working in public relations and birds.

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