Ultimately, it comes down to the skilled architecture, and communication, of information — whether that’s real, or fictional. So, next time you use the word storytelling, or you want that in your job title — have a think — is that what you really mean? If so, great. More power to those original architects of information — the storytellers.
If you shine a blinding white light on the world of a story all at once, there is no thrill, no enjoyment, of the narrative. So storytelling is dedicated to revealing elements of that world, in a very particular order — shining a flashlight into the dark, and lifting the fog of war, piece by piece.