East and West, a difference in the interface?

I do consumer research, and have spent most of my life working in videogames, and now chiefly mobile games. We offer usability and focus group services in Asia, as mobile game clients want to know if the interface of their game is “right” for Asia.

At first blush I would think “an interface is an interface.” But maybe not.
Some Danish academics did a study with Danish consumers (representing “the west”), and Chinese consumers, on how they evaluated interfaces. …

Hugh Bowen

Hi-tech/videogame researcher for 25 years. Are we too screen obsessed, (see thefragmind.com). Love my faith/family, country quiet, 19th century novels.

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