Hi Nicole, thank you for such a positive article. We are taking a very similar perspective to yours, trying to facilitate behavioural change and the emergence of new sustainable lifestyles through digital innovation. There are 1,000s of great apps, tools and communities that help to cut waste and learn to repair, reuse and recycle; to switch to renewable energy suppliers, become a renewable energy generator and be part of community energy projects; to consume consciously selecting products from brands that operate ethically and sustainably, thus using the way we choose to spend our money as a lever to change the market; to direct pensions and investments to responsible companies that actively pursue the transformation of their modes of operation and production into ethical and sustainable processes; and many more new practices. In about a year, we have identified nearly 5,000 digital products and services, coming from many geographies and for the most part little known; classified and geo-localised them; and finally made all these opportunities for change easily searchable on iywto.com. Wishing it will help with accelerating the kind of behavioural changes you invite!
